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Jules Keeper - Chief Data Officer


Age: 55

Skills: executive decision making, strategy, governance, business change.

Scope: Organization-wide


  • As a newly appointed CDO, Jules is responsible for leading the business transformation that brings data, and data driven decisions to the heart of the business.
  • This transformation is a necessary step to improve the accuracy of decision making around research investment and which drugs to bring to market.
  • The industry is moving more to personalized drugs and this will require them to handle information about individuals.


  • Believes that data/information is key to transforming the business to be more customer centric with a greater emphasis on data driven decisions.


  • General agreement that data/information is important, but with little understanding on what each team should be doing differently.


  • Repeatedly stresses the importance of data to the business’s future.
  • Is building a data strategy for the business along with glossary/data dictionary, backed by governance principles, policies and procedures.


  • Many practices in the business that either damage the quality of data, or result in inaccurate or incomplete information being used for decision making.
  • Too many spreadsheets used for decision making that contain data of dubious origin, accuracy and completeness.

Top challenges:

  • To establish a sense of ownership and personal responsibility for the accuracy of data and the proper use of information within the business teams. This is no longer an “IT problem”.
  • To automate as much of the management of information as possible whilst still enabling flexibility in the use of information.

Desired Outcome:

  • Data/information is established as a major asset of the organization.
  • A measurable and continuous improvement in the quality of their data.
  • A broadening in the type of data available for decision making.
  • An increase in the number of decisions that are backed by sound information.
  • Transparency in the operations of the organization due to the provision of timely comprehensive information.

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