Anita Job - Business Intern¶
Persona Description¶

Age: 20
Skills: Business Management.
Scope: Company-wide - finance department.
Job: Business Intern.
- Anita Job is a business intern. She works for Tom Tally.
- She has joined Coco Pharmaceuticals as a pert of her Masters Degree. The plan is to spend 6 weeks in various parts of the business, gaining experience how they are each managed.
- She plans to right a report on her observations of the business.
Thinks/Feels:
- Very knowledgeable about how to run a business due to her masters degree
- Keen to show what she can do
Hears:
- A lot of jargon even when discussing the business
Says/Does:
- Her intern role has her on placements in different parts of the business to gain broad experience.
Sees:
- Complexity in each area of the business that she did not expect.
Top Challenges:
- It is difficult to "see" what is going on in the business. There is so much detail that it is hard to apply the business models and approaches she knows
Desired Outcome:
- Gain experience so she can get a good business management job
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