Jules Keeper - Chief Data Officer¶

Persona Description¶

Icon

Age: 55

Skills: executive decision making, strategy, governance, business change.

Scope: Organization-wide

Job:

As a newly appointed CDO, Jules is responsible for leading the business transformation that brings data, and data driven decisions to the heart of the business.
This transformation is a necessary step to improve the accuracy of decision making around research investment and which drugs to bring to market.
The industry is moving more to personalized drugs and this will require them to handle information about individuals.

Thinks/Feels:

Believes that data/information is key to transforming the business to be more customer centric with a greater emphasis on data driven decisions.

Hears:

General agreement that data/information is important, but with little understanding on what each team should be doing differently.

Says/Does:

Repeatedly stresses the importance of data to the business's future.
Is building a data strategy for the business along with glossary/data dictionary, backed by governance principles, policies and procedures.

Sees:

Many practices in the business that either damage the quality of data, or result in inaccurate or incomplete information being used for decision making.
Too many spreadsheets used for decision-making that contain data of dubious origin, accuracy and completeness.

Top challenges:

To establish a sense of ownership and personal responsibility for the accuracy of data and the proper use of information within the business teams. This is no longer an IT problem.
To automate as much of the management of information as possible whilst still enabling flexibility in the use of information.

Desired Outcome:

Data/information is established as a major asset of the organization.
A measurable and continuous improvement in the quality of their data.
A broadening in the type of data available for decision-making.
An increase in the number of decisions that are backed by sound information.
Transparency in the operations of the organization due to the provision of timely comprehensive information.

Raise an issue or comment below